DIGITAL DESIGNBringing simplicity to complex information for the defined target market and, in turn, creating conversions.
Simplicity to what is Complex
Every digital branding experience, e-commerce system, software user interface and web application your audience confronts exudes your business image. IONA provides creative and interactive experience design that is meaningful and valuable to your audience and follows your business and marketing goals.
Though we have produced award winning design, this is not enough for our clients to succeed in the interactive world. IONA is required to excel not only at design, but many other facets of an interactive project: strategy, development, search engine optimization, hosting, and maintenance. These various services allow IONA to offer a true end-to-end solution for our customers. We are more than capable of offering just one or a few of these services as well; but, we find our customers are better served when leveraging the full offerings of IONA and its partners.
The Detective Work
At the beginning of each project, IONA and the client go through a discovery phase allowing the project team to understand the user. IONA brings the knowledge of user experience and the ability to research your target market into providing solutions that will meet or supersede your users’ expectations. Recognizing each company is very different, we follow a proven process model with all of our clients:
- Understand the market and the competitors
- Understand the target market
- Understand the target market behavior within and outside of the market
- Understand the company’s competitors and market trends
- Understand the technical requirements
With the discovery phase complete, the creative process and design process of an interactive design project becomes very easy. By reaching into the minds of the users, IONA can communicate fully a company’s image and voice through visual and textual content.