ONLINE EXPERIENCES

We believe that if a users online experience does not inspire a consumer to take action, it has failed. This is why IONA followed three rules of good online experience development:

• understand the user through a thourough discovery process
  we do not begin the creative process without a thourough discovery phase. This phase allows us to understand the strategy, competitors, branding requirments of the project. We strive to understand our client's business goals and objectives through the process of listenning and exchanging ideas. We then concept, design, and develop creative solutions that communicate our client's company vision.
  
• inteligent information design through the eyes of the target audience
  Information design is about the clear and effective presentation of information. It is an art and science of understanding the user and their knowledge base of web experience, understanding of language, and context which information is provided. Whether your needs are for the development of the click through experience with a website or a cell phone, IONA's expertise in information design will allow your current or potential customer to hav ea more satisfying experience. It involves a multi and inter-disciplinary approach to communication, combining skills from graphic design, technical and non-technical authoring, psychology, communication theory and cultural studies. Whether complex information needs to be made easier to understand, or tailored to the needs of a specific 'specialist' or cultural community, information design can be employed by understanding the user.
  
• cohesive integration of the design and the technology
  Clumsy design can not compensate for pore technology integration. Nor can astute technology compensate for pore design. With design and technology working hand-in-hand, IONA offers the recipe for great online experiences.